Social AXcess

How to Get More Customers in Baldwinsville, NY Using Digital Marketing

socialaxcess — Thu, 26 Jan 2023 17:40:45 +0000

How to Get More Customers in Baldwinsville, NY Using Digital Marketing

The digital revolution has completely changed the way businesses interact with customers, and in Baldwinsville, New York is no exception. As technology advances and consumer habits change, it’s become increasingly important to have a strong digital presence if you want to reach potential customers. Here are some tips to get you started on your journey of utilizing digital marketing to boost your business in Baldwinsville:

Have a Mobile-Friendly Website

Having a website is essential for any business these days, but it’s not enough just to have one. If you want your site to be seen by more people and generate more leads, then it needs to be optimized for mobile devices. Nowadays, more and more people access the internet using their smartphones or tablets so having an easily navigable website that looks good on smaller screens is vital. Make sure your website is mobile-friendly and offers easy navigation. This will help ensure that customers can find what they need quickly and easily on the go.

Utilize Social Media

Fifty-eight million Americans use at least one social media platform, which makes social media an ideal place for businesses like yours in Baldwinsville to reach potential consumers. In addition to being able build brand awareness through posts about new products or services you are offering, social media also provides great opportunities for customer service interactions. By responding promptly and effectively when customers reach out via direct message or comment on one of your posts, you can create an all around positive experience that can result in a lifelong customer relationship. Keep track of how often people engage with various pieces of content throughout different platforms as this data may help shape future decisions related your digital marketing strategy.

Leverage SEO Tactics

Search engine optimization (SEO) involves techniques used to increase the visibility of websites within search engine results pages (SERPs). SEO professionals know how important keywords are when it comes to improving SERP ranking as well as conversions since most users don’t bother scrolling past the first page of results they’re presented with after submitting their query into Google or Yahoo! Research what terms are popular amongst those interested in the kind of services you provide then make sure these words appear prominently throughout any text found on your website including titles, meta descriptions, and headings – having them closer together will indicate relevance which may lead users directly to your site!

Implement Paid Ads

Boosting organic traffic from SEO tactics takes time so another way you can take advantage of digital marketing is by implementing a paid ad campaign. Consider paid search ads (e.g., Google Ads) or display ads that come up when someone searches something related on Bing or Yahoo!. It might cost extra money but the return on investment could potentially outweigh spending depending on the success rate – luckily both AdWords & Analytics tools offer insight into stats such as click-through rate (CTR) so you can measure performance against spending & make adjustments where needed! This type of targeted advertising could really help bring attention towards certain pages & get more eyes looking at what products/services you offer within Baldwinsville too!

To wrap things up, it is clear that digital marketing is an effective way to attract more customers to a business in Baldwinsville, New York. From having a mobile-friendly website to leveraging SEO tactics and implementing paid ads, there are many ways to increase your visibility. If you need help on your journey of utilizing digital marketing for your business in Baldwinsville, consider reaching out to Social AXcess Consulting. They have experienced professionals capable of helping you reach your goals and get the most out of your efforts.

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5 Tips to Rank Number One on Google for Your Business

socialaxcess — Thu, 26 Jan 2023 17:21:40 +0000

5 tips to Rank Number One on Google for Your Business

It can be difficult to get your business or website ranked first on Google’s search results. But with the right strategies, it is possible to make your way up the rankings and achieve the top spot. Here are our five top tips for climbing Google’s search engine rankings and getting your website onto page one:

1. Ensure a Mobile-Friendly Website

In 2020, 75% of online searches were conducted through mobile devices, meaning having a website that displays correctly on mobile is essential for any ambitious business looking to share their content. Therefore, you must ensure your website is optimized for mobile by using responsive web design and testing its speed performance.

2. Utilize Longtail Keywords

Most people think that short keywords are best when trying to rank number one on a search engine such as Google. However, longtail keywords are becoming increasingly important too, thanks in part to advances in voice search technology allowing users to speak their queries rather than type them out. Using longer phrases which more accurately represent what the user is searching for will help boost your chances of appearing higher up in results pages as well as improving clickthrough rates from organic traffic sources like social media platforms.

3. Quality Content Matters

Google loves quality content, so where possible it’s always wise to create blog posts and other written content that utilizes keywords related to your product or service while also providing real value to readers who consume the text. It’s also worth considering creating visual aids such as infographics or videos which use SEO techniques and link back to your website in order to increase traffic volume and improve visibility within SERPs (Search Engine Results Pages).

4. Analyze Competitors’ SEO Strategies

To get an idea of how other businesses in similar industries have achieved success with SEO strategies, it’s essential that you perform competitor research – analyzing their websites and content platforms as well as keeping tabs on key metrics such as domain authority (DA) or page authority (PA). This will give you valuable insight regarding areas you can potentially improve upon in order to maximize your own SERP positionings over time so keep checking back regularly for changes!

5. Don’t Neglect Paid Ads

While some businesses may prefer not using paid advertising campaigns due to budget constraints, neglecting this method altogether could lead you lagging behind competitors who do utilise such methods; increasing visibility and clickthrough rate from targeted customers being sent directly from sponsored listings across various networks like Google Adwords or Microsoft Advertising (formerly known as Bing Ads). With carefully selected ad targeting settings this strategy could pay massive dividends for businesses looking maximize profits without investing too much resources into long-term SEO projects – making it ideal if you want instant returns on investment (ROI).

By following these five simple steps, any business should be able to improve their SERP rankings and hopefully achieve the coveted number one spot on Google’s search engine results page!

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Social Media Marketing is Important for your Business

Ian Jones — Sun, 21 Aug 2022 22:11:26 +0000

Social Media Marketing is Important for your Business

What is Social Media Marketing

What is social media marketing? Social media marketing simply put is marketing your business online using social media platforms. Social media platforms can help your business grow. There are many benefits of having an online presence for your business. From growing the amount of consumers your business receives to exposing your brand, your business will benefit from social media marketing and social media usage.

Will Social Media Marketing help my business grow

In short, yes. Social media is an excellent way to grow your business, and it’s FREE! Social media is an excellent tool that will help you expose your business to the wider world. Many more consumers will find your business online than through other means.

Projecting your brand online increases the awareness of your brand and what your brand offers. However, that is not the only benefit of an online presence. According to sprout social’s article, roughly 78% of consumers will purchase from a company after having a positive social media experience with that company.

Having a social media presence is incredibly important for your business’s growth. An online presence can impact the amount of customers your business receives.

How will Social Media Marketing grow my business

There is upward growth for social media marketing. According to sproutsocial.com, roughly 55% of consumers find your business online. If your business doesn’t have an online presence then you are missing out.

This social media growth is fueled by younger generations. Generations like Baby Boomers are less likely to find your business online when compared to Millennials or Gen Z.

If your business does not have an online presence you could be missing out on potentially 55% of your potential consumers. Why wait, get in on social media now!

Further Information

There are many great online resources you can find to learn more about social media marketing. Sprout social has an excellent article written by Lauren Cover. Sprout socials article can show you the statistics of social media marketing. You can access sprout socials article by clicking here.

Business.com also has a great article on social media marketing written by Deborah Sweeney. To visit business.com’s article click here.

For more social media tips and tricks visit Social AXcess Consulting’s blog page. You can visit our blog page by clicking here.

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How you can make your website accessible

Ian Jones — Mon, 08 Aug 2022 14:10:46 +0000

How you can make your website accessible

Is your website suffering from low traffic? That could be a result of poor accessibility. The more accessible your website is, the more traffic your website will receive.

Why should you make your website accessible? According to the CDC, 26% or 1 in 4 Americans have a disability. By not making your website accessible, your website is missing out on a quarter of the American population.

What can you do to make your website accessible?

Color Palette

The color palette you choose can affect the readability of your website. For those who are visually impaired, it is important that your website has proper contrast. The text and the background of the site cannot have similar contrast. An example of proper contrast would be black text on a white background. This is how you can make your website more accessible.

Do you want to check your website’s contrast for FREE? Visit webaim’s contrast checker by clicking here.

Typeface

The typeface you use is damaging your website’s readability! The font you choose can have a significant impact on the readability of your website. Picking the right font for readability is one of the first steps to make your website accessible.

How do you pick the right font? Whether your font is serif or sans serif, there is a font that will be easily readable. Find a font that has enough space between letters (kerning). Most importantly, having a font that is clean and legible will erase many issues you can encounter with fonts.

Scale

Much like how choosing the right font is important, scale is also incredibly important. Increasing the size of your text can lead to a better experience for those with visual impairments. You can have the most legible font available however, if it is too small it will not be readable for most if not all. To avoid scale issues, you should use at the lowest 10pt font however, 12pt is recommended. Having an appropriate text size is how you can make your website more accessible.

Text reader-friendly

How do you design a website for those who cannot see? By making your website screen reader compatible your customers will have a better experience. Making your website screen reader compatible is another way you can make your website more accessible. How do you make your website text reader capable?

Layout

To make your website screen reader compatible you will need to make sure you establish hierarchy. Your title should use the heading 1 tag. Also, your sub headers should be in headings 2 and below. Make sure your body text is in the paragraph section.

for title

for sub headers

for paragraphs

Alt Text

If your website has images it is a good practice to provide alternate text. Screen readers cannot read images. Instead they will read the alternate text. Your alternate text should be a brief description about the image it is for.

More Information

American Find out how you can improve other aspects of your business by visiting out blog. You can access our blog by clicking here.

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How can Social AXcess improve your business

Ian Jones — Mon, 25 Jul 2022 14:35:30 +0000

How can Social AXcess improve your business

What is Social AXcess

How can Social AXcess improve your business? Firstly, what is Social AXcess? Social AXcess was founded in 2018 and is a digital marketing agency located in central New York. Social AXcess offers many services that are geared towards helping local businesses. We offer digital and social media marketing, brand design, and web development services, to name a few.

What Services does Social AXcess provide

Social AXcess provides many services that are geared towards helping your business grow and prosper. In the modern age, having an online presence is key in generating business. However, Social AXcess provides many other services that can help your business.

Social Media Consulting

Social AXcess offers consulting for social media. With our consultation, your business can thrive online. Social AXcess also offers social media marketing services. Are you tired of posting on your business’s social media account? Social AXcess has content pros who can post and reach out to your target audience for you. This is one of many services we offer that allows us at Social AXcess to improve your business.

Web Development

Social AXcess offers web development services that will match our clients needs. Our talented web developers here at Social AXcess can upgrade your old website or create one from scratch. Social AXcess also offers unique code that can help your business stand out amongst the competition.

Brand Development

Social AXcess offers excellent brand development services. Here at Social AXcess we offer designs, color palettes, and much more. Our talented graphic designers and artists will create branding to match your needs. Our designers will create the aesthetic your business deserves. This is yet another way Social AXcess can improve your business.

SEO

Our marketing and web development specialists will increase your websites SEO score. Our web developers will get your business into the top spots on search engines such as google. Social AXcess’s SEO services are designed to get your business the exposure it deserves. Our professionals will find the perfect keyword or key phrase for your business. We also offer SEO optimization. Our talented developers will ensure your website follows the SEO standards to expose your brand to the wider world.

Further Information

For more information about the services Social AXcess provides click here.

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How to get Backlinks Fast

socialaxcess — Mon, 18 Jul 2022 22:52:39 +0000

How to get Backlinks Fast

Let’s talk about Backlinks.

A backlink is one of the most used words in the world of SEO. In this blog, we are going to teach you how to get backlinks fast.

When a web page links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. The more backlinks a page has, the better chance it has to rank higher on all major search engines.

Backlinks are very necessary, if you want to rank. You need more than putting great content on your page; you need to have backlinks. It is actually the #1 factor for Google’s decisions to rank your page for a specific term. An SEO expert named Brian Dean did a study based on 1 million Google search results, just to see which factors contributed more towards rankings; can you guess what it is? Yes, Backlinks! He wrote, “Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than another factor.”

So, how do you get Backlinks fast?

I am going to show you a couple of ways, but for now, we are going to talk about HARO (Help a Reporter Out). This is a free method and is very easy. This website is a medium that connects business owners with journalists. The reporters write stories about certain subjects; let’s say, the struggles of being a business owner. To build more credibility, the writer comes to you via HARO and gets a quote from you, then they source it back to your website. All you have to do is sign up and they email you daily! I highly recommend you do this. If they use your quote, that is an automatic backlink from a highly credited source.

More Websites:

Most of these websites are very similar to HARO. Join them all, it’s free!

If you want more information on SEO you can email us! We would love to help you out!

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How can hashtags help your business grow

socialaxcess — Mon, 11 Jul 2022 19:57:13 +0000

How can hashtags help your business grow

What is a hashtag

How can hashtags help your business grow? First, what is a hashtag? A hashtag is a way that social media platforms group their content. A hashtag is a tool that can be used for networking and standing out amongst the background noise on a social media platform. Hashtags are an excellent way to market your brand for FREE and, hashtags are very easy to use. Hashtags are an excellent tool that your business should take full advantage of.

Why are hashtags a tool you should use

By using a hashtag, you too can make your posts stand out. Hashtags are one of the ways social media group the content offered on their platform. By using a hashtag your posts will be grouped with similar posts. This will increase the views of your posts.

Using hashtags is an excellent way to stand out on social media platforms. Your social media posts will benefit from using hashtags as they can become more visible to potential clients. This is how hashtags can help your business grow.

How can a hashtag grow your business

Hashtags are a helpful tool that can expose your brand to potential consumers. Using a hashtag will group your post with others who used similar or in certain cases the exact same hashtag. This helps with networking and expanding your brand to others who have an interest in the services your brand provides.

Hashtags narrow the posts a person will see. By searching for hashtags, you will see posts that are relevant to that hashtag. This is why hashtags are a useful tool that can help your business grow.

How to use a hashtag

Using a hashtag is very simple. A hashtag is a pound or phone number sign (#). A hashtag is followed by a keyword or words. For example, #socialmedia. The keywords are all lowercase and there are NO spaces.

The most difficult part is simply finding the keyword that works best with your business and will offer the most exposure. There are tools online which can help with developing your ideal keyword and, Social AXcess helps with all aspects of social media for business.

After you have found the keyword that best suits either your brand or your goals you simply need to put the hashtag at the end of your post using the example provided within this article.

Hashtag example: #socialmedia.

To view more excellent sources about hashtags we recommend you visit Crowdspring or Mountainise.

If you liked this article, there are more articles on our blog page. Visit the blog page by clicking here.

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How can social media grow my business?

socialaxcess — Thu, 30 Jun 2022 17:27:37 +0000

How can social media grow my business?

What is social media marketing and why is it worth your time?

Social media has become a significant part of our day-to-day lives, so you should always ask how can social media grow my business? How many times do you check your phone for notifications on a daily basis? This obsession with social media can be used to promote your business.

Having a social media presence provides a great opportunity for your business to grow. There are many great tools built into social media platforms that if used effectively can grow your business.

How can social media grow my business?

Social media is a great connector. People around the world can instantly contact one another regardless of distance. No matter the scale of your business, you too can benefit from social media. How can your business benefit from an online presence? The internet and social media can be used as a tool for interconnectivity. Your business can be viewed by thousands if not millions of new potential consumers just by using social media effectively.

What can social media offer my business?

Social media can broadcast your business to thousands with very little effort. There are ways this can benefit your business no matter the industry. Do you want to see how well your business page is going on social media? Get a FREE AUDIT that comes with tips, and insight for your current social media presence.

Customer Retention/interactions:

Social media creates the perfect space for your business to interact with consumers on a 1-to-1 level. Many modern businesses use social media as a way to reach potential consumers and hold onto their existing clients. By interacting with consumers they can make them feel seen. This positively impacts the relationship they have with your brand and will make them more likely to continue business with your brand.

Brand Recognition:

Everyone uses social media. Social media is one of the best ways to make your brand recognizable. By getting online and interacting with potential consumers you make your brand more recognizable to the masses.

Marketing:

Social media is free marketing, why not take advantage of this? By using social media for your business and interacting with consumers you are marketing your brand online for everyone to see.

How to successfully use social media

There are many steps your business can take to successfully use social media. If you have tried to post your business on social media and didn’t find any luck, feel free to reach out to us here!

Consistency:

Consistency is key. As a result of posting regularly on social media, your brand is more likely to be seen and will help you crack the algorithm. The more you post the more potential views your business will get. By posting consistently, you will increase the number of viewers and potential consumers. The social media accounts for your brand should be consistent across all social media platforms.

Visuals:

Your brand likely already has a logo or wordmark. Using your brand’s established imagery will increase brand recognition. Certain social media sites such as Twitter or Facebook have banners. Social media banners should also include the established look of your brand.

Visually, your social media accounts across all sites should include your business’s logo and share the same color palette.

Personality:

The personality of your brand can make it stand out amongst your competition. By giving your brand a unique personality online, your brand will become memorable and will increase business.

Sources:

https://www.investopedia.com/terms/s/social-media-marketing-smm.asp

https://buffer.com/social-media-marketing

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How to use your email from Social AXcess in 2021

socialaxcess — Tue, 09 Mar 2021 18:24:50 +0000

How to use your email from Social AXcess

In 2021 customers expect your business to have a website and a domain name. An email address like nmeyer@yourcompany.com tells people you’re serious about your business.

Free email services, such as Yahoo and Gmail, are great for personal use, but when you use a free email account for business purposes, people will start to doubt your professionalism and credibility.

Since Social AXcess built your website, you now have access to your business email. Let’s find out how to use and set up your new email!

This blog will show you 2 different ways to use your email address, one will take less than 30 seconds, other will take you about 2 minutes to set up and use.

First, the simple way.

All you have to do is visit: https://mail.one.com/

From there all you have to do is login with the information provided to you by Social AXcess Consulting.

Forgot your login info? Just contact our support group here.

That’s all…

But let’s say you want to set up an Outlook or just connect it to your phone/laptop.

First, open the outlook app and go to the accounts tab.

From there enter the correct information, as far as your name/account description.

Then enter the email and password that Social AXcess provided to you.

For the “incoming server” type: imap.one.com

For the “outgoing server” type: send.one.com

That is all for Outlook!

For any other email software, you would like to use, all you have to do is visit the account settings and type in the information above.

The only thing you need to do is make sure the incoming/outgoing servers match the above values!

If you still need help contact our support team here.

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6 Reasons Why You Shouldn’t Use Website Builders

socialaxcess — Mon, 02 Nov 2020 19:46:36 +0000

So you want to know the 6 Reasons Why You Shouldn’t Use Website Builders?

To keep it simple, 6 Reasons Why You Shouldn’t Use Website Builders is because they are TERRIBLE for search engine optimization (SEO).

This can contribute to most of the reasons why you shouldn’t use website builders. When you are looking into getting a website, SEO should be your main priority. SEO is the way to make your website rank on major search engines, like Google. Unless you have a marketing strategy that focuses on driving traffic to your website, you WILL NOT get any website visitors. This is why you need to focus on SEO when you are building a website.

So, why do website builders like Wix, ShowIt, and Squarespace hurt your SEO?

There are several reasons and in this blog, we will break down the major factors.

On-Page SEO

This is one of the most important factors when it comes to SEO, and when using a website builder you do not have control of the code, only the design. For on-page SEO you need to be able to edit the code and structure to increase your local SEO or even add content. Website builders RARELY rank on google for this reason.

Flash Based

Website builders are flash-based, which is awful for SEO. Google and other major search engines cannot read flash, which makes it impossible for Google to read your site, and figure out what it is about. Using flash is not very secure either, which makes it very hard for search bots to sift through the text. For the sake of your business, do NOT use a website builder that uses flash!

Only One Page

Most website builders only let you create a single page site, which is another negative factor to SEO. When it comes to websites and SEO you need to have multiple pages and be constantly producing content that is relevant to your business. Only having one page increases your bounce rate, which is a percentage Google takes into consideration when they are ranking your page.

No Website Structure

This is piggybacking off of the one-page section. Only having one page your website does not have a website structure. To help you understand a website structure let’s take a look at this graphic of our website structure:

The strategy behind a great website structure is organizing according to your site hierarchy, which is another factor when it comes to SEO. If you look at our URL structure it matches our site hierarchy, when you use a website builder you are not going to get a good structure or hierarchy.

Don’t Get Scammed, Anyone can do it!

Creating a website can be pretty intimidating, and most people do not know the cost of a website. When you are planning to hire a website “designer” or “developer” please make sure you know how they are creating it! I know some businesses that will charge you over a few thousand dollars, and create a site using a website builder, which you can DO YOURSELF!

ANYONE can use a website builder! If you can drag and drop or type on a keyboard, DO NOT hire someone who is using a website builder. Make sure you ask them the platform they are using, and if they say, Wix, Squarespace, ShowIt, or Weebly…RUN! For the same price, you can hire a professional developer who knows what they are doing, which will give you an ROI.

In conclusion

It is not a good idea to create your business website using a cheap website builder. If you plan to hire someone to create a website, validate their credentials by simply asking them the platform they are using! Don’t let them waste your money, and website potential.

If you are looking for an SEO friendly and very cost-friendly website, contact Social AXcess.

We promise we will out-bid any company that creates websites. Not only will we save you money, but our team at Social AXcess will blow you away with our designs.

Start taking advantage of the online market now.

Trust the Gold Standard of Digital Marketing, Social AXcess.

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Social AXcess

How to Get More Customers in Baldwinsville, NY Using Digital Marketing

How to Get More Customers in Baldwinsville, NY Using Digital Marketing

Have a Mobile-Friendly Website

Utilize Social Media

Leverage SEO Tactics

Implement Paid Ads

5 Tips to Rank Number One on Google for Your Business

5 tips to Rank Number One on Google for Your Business

1. Ensure a Mobile-Friendly Website

2. Utilize Longtail Keywords

3. Quality Content Matters

4. Analyze Competitors’ SEO Strategies

5. Don’t Neglect Paid Ads

Social Media Marketing is Important for your Business

Social Media Marketing is Important for your Business

What is Social Media Marketing

Will Social Media Marketing help my business grow

How will Social Media Marketing grow my business

Further Information

How you can make your website accessible

How you can make your website accessible

Color Palette

Typeface

Scale

Text reader-friendly

Layout

for title

for sub headers for paragraphs

Alt Text

More Information

How can Social AXcess improve your business

How can Social AXcess improve your business

What is Social AXcess

What Services does Social AXcess provide

Social Media Consulting

Web Development

Brand Development

SEO

Further Information

How to get Backlinks Fast

How to get Backlinks Fast

Let’s talk about Backlinks.

So, how do you get Backlinks fast?

More Websites:

If you want more information on SEO you can email us! We would love to help you out!

How can hashtags help your business grow

How can hashtags help your business grow

What is a hashtag

Why are hashtags a tool you should use

How can a hashtag grow your business

How to use a hashtag

How can social media grow my business?

How can social media grow my business?

What is social media marketing and why is it worth your time?

How can social media grow my business?

What can social media offer my business?

Customer Retention/interactions:

Brand Recognition:

Marketing:

How to successfully use social media

Consistency:

Visuals:

Personality:

How to use your email from Social AXcess in 2021

How to use your email from Social AXcess

6 Reasons Why You Shouldn’t Use Website Builders

So you want to know the 6 Reasons Why You Shouldn’t Use Website Builders?

On-Page SEO

Flash Based

Only One Page

No Website Structure

Don’t Get Scammed, Anyone can do it!

In conclusion

for sub headers

for paragraphs